We’ve told people that avant-garde theater is not for everybody. We could do more of what the fashion industry does—they make avant-garde fashion something you want to see. You may not want to wear it, but you want to see it and experience it. So if theater could figure out a way to convince people that unconventional forms are exciting. “Oh you might get bored by this? That’s exciting!” The idea that the play or the performance is supposed to solve everything for you in the moment is insidious. No, it’s supposed to offer you a conversation—after. To me, performance is about inspiring people to do things. The time that you’re sitting in the theater is about giving you context for what you’re going to do after—it’s not the thing. I think that’s all theater artists really do.
Iggy Pop, South Carolina, 1982, Esther Friedman